APOLLOMYIA MARKETING AND CONSULTING
What we do
EVENT MANAGEMENT
PRODUCT PLACEMENT
BRAND & PERSONALITY PROFILING
Profiling (Information science) refers to the whole process of construction and application of profiles generated by computerized profiling technologies. What characterizes profiling technologies is the use of algorithms or other mathematical techniques that allow one to discover patterns or correlations in large quantities of data, aggregated in databases. When these patterns or correlations are used to identify or represent people they can be called profiles. Other than a discussion of profiling technologies or population profiling the notion of profiling practices is not just about the construction of profiles, but also concerns the application of group profiles to individuals, e.g. in the case of credit scoring, price discrimination, or identification of security risks.
Profiling is not simply a matter of computerized pattern recognition; it enables refined price-discrimination, targeted servicing, detection of fraud, and extensive social sorting. Real-time machine profiling constitutes the precondition for emerging socio-technical infrastructures envisioned by advocates of ambient intelligence, Autonomic Computing and ubiquitous computing
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.
BRAND MANAGEMENT
ONLINE PROMOTIONS
ADVERTISING & DESIGN
Advertising or advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawing, business process, circuit diagrams and sewing patterns).[1] Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design.
Promotion of a business, service or product online through social networking sites such as Facebook, Twitter, Myspace, Pintrest etc.
The process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers. Respectively defined as a fulfillment in customer expectations and consistency in customer satisfaction.